Look, I'm not doing this for you, but for my own dark and twisted reasons. Oh, and because everyone else is doing it.


October 19, 2005

target is totally lame

In response to my online letter, Target sends a wimpy response that basically says, "Yep, we let it happen, and we'll let it happen again.":

Dear Target Guest,

Target places a high priority on our role as a community pharmacy and our obligation to meet the needs of the patients we serve. We expect all our team members, including our pharmacists, to provide respectful service to our guests, particularly when it comes to their health care needs.

Like many other retailers, Target has a policy that ensures a guest’s prescription for emergency contraception is filled, whether at Target or at a different pharmacy, in a timely and respectful manner. This policy meets the health care needs of our guests while respecting the diversity of our team members.

Your thoughts help us learn more about what our guests expect, so I’ll be sure to share your feedback with our pharmacy executives.

Thanks for taking the time to share your questions, thoughts and comments.

I hope we'll see you again soon at Target.

Jennifer Hanson
Target Executive Offices

So, I sent this in return, and cc'd a bunch of folks:

What IS Target's policy? This response, though very polite, does not say.

I'm not sure that one can describe turning down a legal prescription for birth control or emergency contraception as "respectful service". By this logic, Target could then allow a thin cashier to reject an overweight customer from buying junk food.

Although I have enjoyed being a Target customer for several years, I will not continue to frequent any Target store until the company establishes a reasonable policy, and then makes that policy known to the public. In addition to warning my friends about this, I will attempt to bring greater attention to the matter by addressing it in my weblog. I will also be reaching out to the many designers who have been working with Target, such as Isaac Mizrahi, to alert them to this matter.

Thank you.

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